We find the correct solution for customized
cosmetics through precise diagnosis using big data algorithm



Your skin condition is
our 1st ingredient.

Skin type is different for each individual.
How well can mass produced cosmetics understand different skin type?

The constant quest for the answer to this question was the beginning of a journey that led to thinking, achieving, and creating beyond what was previously imagined.
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Beauty = “ being beautiful ” = "being myself"
The beauty partner
who helps me feel most like myself

A partner for beautifying me to 'the most me' myself

The word Beauty originates from the meaning of 'being beautiful'

And the word 'beauty' means 'me'.
We LILLYCOVER are your beauty partner,

helping you make your true self with your real skin, hair and scent .

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Our Story

I would like to give people a solution to their skin problems.

Sunhee An, LILLYCOVER Co., Ltd's CEO & Founder 안선희 대표
"Sunhee An wanted to become a media reporter as she was attracted by media where she could meet people, find problems and even give a solution to people. However, her dream to present a solution to the public was carried out in a rather different direction. Providing the personalized skincare solution by means of skin diagnosis to customers who are used to ready-made cosmetics. It was the new path chosen by her.

Her new dream was because of the burns patients she met from 2006 to 2016. They were the patients she met while researching and developing medical devices at a local university hospital. She said, "Patients were losing confidence because of the scars and skin burns." and "Internal problems such as lack of confidence caused by unhealthy skin eventually worsened the patient's condition." She had to find the cause to solve the problem.

For the last 10 years, she has confirmed that the accurate system of skin diagnosis is lacking in the industry ecosystem.

She also said, "The cause of the problem was the industry's practice of seeing individuals as groups rather than individuals." and "As the result, customers were using the cosmetics that were mass-produced by cosmetic companies without accurate understanding of their skin." The super-personalized skin care solution through thorough analysis of individual skin is the cause for LILLYCOVER to be born.

Her possibility was already proven in Seoul first. Investors have proposed relocation of LILLYCOVER ’s headquarter to Seoul where more people can be met and investors can be found easily . But she wanted to grow her business in Daegu , because she wanted to repay the help she received from Daegu, Daegu TP, and the Digital Industry Promotion Agency, who gave LILLYCOVER strength to survive.

Her efforts to repay the local community made LILLYCOVER eligible for receiving investment from Samsung and Silicon Valley in the United States. Recently, its potential and possibility have been recognized in the international market, and LILLYCOVER is rapidly emerging as a start-up company representing Daegu.
She said, "Even starting from Daegu, we are confident that we can become a global company. We will grow as a world-leading company beyond the region through steady R&D."
our story


Dec. 'Selected as the Best Company in the Software High-Growth Club and awarded the Minister's Prize by the Ministry of Science and ICTDec. The 60th Trade Day: Received a commendation from the Minister of Industry, Trade, and ResourcesDec. Daegu-Gyeongbuk Small and Medium Venture Business Grand Festival: Won the Chairman's Award from the Credit Guarantee FundOct. High Seoul Enterprise received certification as a Virtual ClusterOct. 'The Hyundai's pop-up store opened in SeoulSep. The release of ENIMA LightJun. The Hyundai's pop-up store opened in DaeguJun. a Memorandum of Understanding (MOU) was signed for industry-academic collaboration between the Beauty Coordination Department of Daegu Health CollegeMar. Participated in the Kansai Collection in Japan
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Our People


A company with good products and good people, LILLYCOVER

We believe that skin is not only a pathway to reveal beauty, but also the foundation of self-confidence.

LILLYCOVER doesn't just make mass-produced items that pile up in a warehouse before being delivered to customers,
but it does everything together to understand your unique skin types in the 'difference' of each individual
and share the process of taking care of healthy skin by yourself

Every member takes pride in providing reliable products through the custom cosmetics dispensing process by carefully selecting the finest ingredients
and constantly innovating to offer the most innovative and customized products

The challenge never stops to be the first and the best for customers.

We will accumulate analysis data with the participation of each customer and use this information to analyze changes
in their skin condition. This will allow us to provide highly satisfactory services.

All our customers have the right to protect their inner and skin beauty,
and we strive to create innovative solutions that have not yet been seen in the industry to help them achieve this.



Head office

12F, Dongdaegu-ro 475, Dong-gu, Daegu, Republic of Korea



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